Shortly after the
first World War, the city of New Braunfels sought to include a world-class
hotel among its attractions to Texas visitors. Walter Faust Sr.,
one of New Braunfels' business leaders, first opened the doors to
this hotel - originally called the The Traveler's Hotel - in 1929.
Located near the rail lines that converged nearby, this hotel soon
became a central meeting place for business travelers from across
the country.
When the Great Depression came, New Braunfels struggled through
hard times with the rest of the country, and was particularly
devastated by the boll weevil blight. This blight crippled the
textile industry in the city, on which much of the city's economic
welfare was dependent.
Despite these hard times, The Traveler's Hotel remained open,
mainly due to the determination of Walter Faust Sr.. The hotel
was renamed the Faust Hotel in 1936, just prior to the second
World War. During the war the hotel was maintained by the reputation
it had gained as the "honeymoon capitol" of Texas. Soldiers
stationed at nearby military bases used the Faust Hotel as a location
for committing to their brides before being shipped off to fight
in the war.
Soon after World War II, the hotel was purchased by Arlen Krueger
who, unfortunately, was unable to make it a successful venture.
For the first time since 1929, the Faust Hotel was forced to close
its doors in 1975 and the condition of the property was neglected.
The Faust would not be forgotten, however, and in 1977 it was
purchased by Jackson-Houser and Associates. The physical appearance
of the building was dismal. the exterior was blackend and several
windows were broken. The dining room floor had been damaged by
water and the kitchen equipment was lost. Most of the furniture
remained, however, though some disappeared during restoration.
Renovation included reparation of the floors and waterblasting
of the exterior. The inside was freshly painted and carpeted and
air-conditioning/heating window units were installed throughout
the hotel and in every guest room.
The Faust reopened in August 1977 under the management of Rex
Cole. From 1978 to 1979 Stephen Harmon managed the hotel until
its sale to Roy Gates and Richard Fuqua of Palm Valley Equipment,
Inc. in 1979. These new owners enclosed the small courtyard to
make a lounge in 1980. In June of 1982, Palm Valley Equipment,
Inc. - along with all of its holdings, was purchased by John H.
Roberts, Jr., a San Antonio entreprenuer.
Soon after he bought the hotel, Mr. Roberts began an extensive
restoration. Once again the exterior was waterblasted. The front
grounds were landscaped and the back parking lot repaved. New
carpets and drapes were installed. An elaborate fire/smoke alarm
system was installed throughout the building. The kitchen was
expanded to more than twice its previous size and new, modern
equipment replaced the less than efficient relics of yesteryear.
Throughout the renovation, extreme care was taken to preserve
the hotel's original beauty. In February of 1985, the Faust Hotel
hosted a celbration to dedicate its recently acquired Texas Historic
Landmark Plaque and an application for placement on the National
Register of Historic Places has been approved on state level and
forwarded to Washington, D.C..
Today the property shows its age, but also offers endless charm
to guests. Though renovated, the hotel has maintained the decor
and panache of the 1930s. Within the hotel visitors can find finely
crafted antique furniture, a beautiful mirrored elevator, artwork
from the period, an antique grand piano, and even a vintage microbrewery.
The reknowned Texas hospitality has remained a staple of the hotel's
attraction as well.